The 3 Phases of Keyword SEO Optimization

1. Phase 0 – Keyword Research

   1. The SEO team identifies the keywords of value by comparing the top 10 competing ASINs and cross-referencing the highest volume keywords that those ASINs rank the best for. Example: Keyword of 10,000 volume

2. Phase 1 – The Bread & Butter

   1. Product launch SEO: Phase 1 employs best practices by reverse engineering competitor listings and researching each product's copy, including back-end search terms, (249 bytes, misspellings, Spanish, relevant keywords), back-end attributes, and top keywords placed into bullets and other copy.
   2. Critical that A+ Content has 500+ words of copy - words, not characters
   3. Alt Text to be filled in all photos (100 bytes)
   4. Timing: To be completed within 72 hours of onboarding. We let Phase 1 matriculate for at least 30 days.

3. Phase 2 SEO – The Side Dishes

   1. Copy Update SEO: This phase incrementally indexes by optimizing listing copy and performs a backend SEO “pink terms update” by identifying and removing duplicate keywords, and replacing them with long tail keywords, misspellings, Spanish, etc.
   2. Timing: Phase 2 is completed 30-60 Days after the completion of Phase 1. We let Phase 2 matriculate for at least 30 days.

4. Phase 3 SEO – The Toppings

   1. Advanced SEO This is our final and most advanced phase, which is for mature listings (6+ months old generally) that index 800+ organic keywords. This phase identifies keywords ranking organically 20-50 and attempts to improve them to rank between 1-19. Must have 50 words in ranks 20-50 before starting.
   2. Timing: Day 90-180 days from SEO phase 1 and repeat every 30-60 days for mature listings that index for 800+ Organic keywords Distribution.