PPC Questions

• Have you tested Video Ads (SBV)?
  • Yes
  • No
• Have you tested Subscribe & Save coupons?
  • Yes
  • No
  • Not applicable for my product
• Do you have a clear PPC strategy for every product?
  • Yes
  • No
• Who is managing your PPC?
  • Myself
  • In-house PPC expert
  • In-house person but they’re not an expert
  • Agency - onshore
  • Agency - offshore
  • Freelancer - onshore
  • Freelancer - offshore
• Overall, how would you describe your PPC results?
  • Good
  • Medium
  • Poor
• What is your level of PPC expertise?
  • Expert
  • Intermediate
  • Beginner
• Do you know your break-even TACOS? (Approximately, for the entire account)
  • Yes
  • No
• Do you have TACOS goal? (Approximately, for the entire account)
  • Yes
  • No
• What is your current TACOS? (Approximately, for the entire account)
  • 1-9%
  • 10%+
  • 20%+
  • 30%+
  • 40%+
  • 50%+
  • 60%+
  • 70%+
  • 80%+
  • 90%+
  • 100%+
  • Not sure
• What is your PPC sales to Organic sales ratio for your hero product? (Approximately)
  • 1-9% PPC
  • 10%+ PPC
  • 20%+ PPC
  • 30%+ PPC
  • 40%+ PPC
  • 50%+ PPC
  • 60%+ PPC
  • 70%+ PPC
  • 80%+ PPC
  • 90%+ PPC
  • Not sure
• How would you best describe your PPC situation?
  • I’m fine with it, don’t need help
  • I’m looking to outsource to save time
  • I’m looking to outsource to improve results
• How many PPC agencies have you worked with?
  • None
  • 1
  • 2
  • 3 or more

SEO Questions

• Are you tracking your organic rankings?
  • Yes
  • No
• Is your hero product ranked in the top 20 organically for any tier 1 target keywords?
  • Yes
  • No
  • Not sure
• Has your hero product listing been optimized for Alexa AI SEO?
  • Yes
  • No
  • Not sure

CRO Questions

Has your hero product listing been optimized by an Amazon CRO expert?

• Yes
• No
• Not sure

CTR Questions