Free PPC Audit — Flow & Survey Spec

Amazing Marketing Co. · /ppcaudit · build-ready

Funnel type: ready-now buyer. Optimized for qualified booked calls. Spine: URL entry → visible scrape → short survey (gaps only) → score preview → email gate → full report. Core rule: the survey never asks what the scrape already answers.

Data sources at a glance

Report needs	Comes from
Main image, title, bullets, A+ presence, star rating, review count, price, BSR, category	Apify scrape
TACOS, PPC dependency, campaign structure, negatives, management setup, budget caps, tracking habits	Survey
Cohort benchmark (vs revenue tier)	Revenue band + scored inputs
“$X–$Y/mo recoverable” estimate	Revenue band × TACOS band × dependency band

If the scrape fails or returns thin, fall back to a survey question rather than showing a broken finding. Never produce a confident-but-wrong result from a failed pull.

SCREEN 0 — URL entry (built)

Paste Amazon listing or storefront URL, click Start.

SCREEN 0.5 — Analyzing state (the credibility hook)

5–10 second animation surfacing real scraped data as it lands:

Product title detected
Main image pulled (show thumbnail)
Star rating + review count detected
A+ content: present / absent
Price + BSR detected
Category identified

Every matching line is a trust deposit. This is the single highest-leverage element in the funnel. Build it even in v1.

SCREEN 1 — PPC stage gate

Where are you with Amazon PPC today? This tailors the rest of the audit to your stage.

Not selling on Amazon yet (planning to launch)
Selling on Amazon, but haven’t started PPC yet
Just started PPC recently
Running PPC for a while

Gating driven by this answer:

Pre-launch: hides Profitability, PPC Strategy, Campaign Execution, SBV, dependency, revenue, review/inventory questions.
No PPC yet: hides Profitability, PPC Strategy, Campaign Execution, SBV, dependency questions.
Just started: hides four advanced questions (search-term harvesting, campaign separation, brand defense, prior agencies).
Running a while: every question in play.

SCREEN 2 — The hook (revenue + goal + pain)

Low friction, about them, sets the report headline.