Overall Goal

The AI should review an Amazon listing URL and score the listing from 1–10 across the key conversion elements that determine whether a shopper is likely to buy.

The scoring should be strict. A listing should not receive a high score just because it looks decent. It should only score highly if it clearly communicates why the product is better, builds trust, reduces comparison friction, and passes the 3-second shopper clarity test.

The AI should score each section separately, then calculate a final weighted score.


Final Score Weighting

Use this weighted scoring model:

Category Weight
Reviews & Ratings 20%
Main Image 15%
Gallery Images 15%
A+ / Premium A+ Content 15%
Messaging & USP Clarity 15%
Videos 7.5%
Comparison Content 5%
Photography / Lifestyle Proof 3%
Branding Quality 3%
Simplicity / Skimmability 1.5%

Final score should be calculated as:

Final Score = Sum of each category score x category weight

Then convert to:


1. Reviews & Ratings Score

What to evaluate

The AI should check: