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Ingredients & Benefits

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CORE INFO: Name: Khalimova Regina

Email: [email protected]

Brand Name: Regelica Bakuchiol + Niacinamide Anti-Aging Cream

Website:

Amazon Listing

PRODUCT BACKGROUND Why did you create this product? Regelica was founded by two friends with very different skin types: Regina, from Eastern Europe, and Elisa, who is Korean. Regina is 15 years younger than Elisa and was jealous of Elisa's “Asian skin,” joking that Asians don’t seem to age. It wasn’t just her—this is a comment we heard often: “It’s hard to tell their age,” or “Asians look so much younger than they are.” These observations intrigued us and pushed us to dig deeper into the science behind Asian skin.

We reached out to one of the top Korean skincare labs and learned from skin morphology research that Asian skin tends to have a thicker dermis and higher collagen density, making it more resistant to wrinkles and sagging.  So, Asians don’t necessarily need to boost collagen as much as people with thinner skin; instead, they benefit more from preserving existing collagen with skin-barrier-reinforcing formulas.

When we looked at the needs of thinner skin, we realized that the perfect balance between Korean and Western skincare didn’t truly exist—and that’s how Regelica was born. We set out to create products that marry the best of both worlds, because we believe the best results come from combining collagen stimulation with collagen protection, using potent yet gentle, science-backed ingredients.

What makes this different? Regelica Skincare stands apart by combining the best of Korean Beauty and Western skincare science.

  1. Made in Korea, Designed for the Western Market

Our products are manufactured in Korea and designed by our team in the U.S., with a deep understanding of Western skin concerns and expectations.

We chose Korea because its beauty industry is among the most advanced in the world. It offers exceptional infrastructure—from top-tier researchers and chemists to cutting-edge laboratories—and a culture of continuous innovation. By working with leading Korean labs, we tap into this technical excellence while maintaining full control over formulation strategy and performance standards.

  1. Potent Actives, Tailored for Western Skin Needs

Our formulas are specifically tailored to the needs of the Western audience. Leading Western skincare brands focus on potent actives to stimulate collagen production and skin cell renewal—particularly important for thinner, aging skin.

We include these powerful actives at clinically supported concentrations, which is less common in traditional Korean beauty products, as the local market typically does not require such strength. Many Korean products are intentionally very gentle, prioritizing hydration and barrier support over high-potency actives.

  1. Premium Korean Skincare (with quality - no hype nor fluff)

Many Korean skincare products are perceived as affordable but are not always truly effective. We position ourselves in the premium segment, combining the Korean philosophy of skin protection and age prevention with clinically supported ingredients at effective concentrations—bridging comfort and performance. We also transparently disclose the concentrations of key ingredients on our packaging.

  1. Multi-Tasking Formulas That Do More in Fewer Steps

While many Korean brands promote complex, multi-step routines, our formulas are designed to address multiple concerns at once, making them ideal for modern, busy lifestyles. Fewer steps of our products complete daily skincare routine.

For example, our Anti-Aging Cream combines ingredients below, and these including concentration are displayed on our packaging:

This combination allows the cream multiple effects with one cream: boost collagen, strengthen the skin barrier, and provide long-lasting hydration simultaneously—three benefits that are typically split across multiple products from products requrie multi-steps.

We intentionally combined these functions to mimic the key characteristics of healthy, resilient “thick” skin often seen in Asian skin: abundant collagen, a strong barrier, and sustained hydration.

  1. Effective Yet Gentle Ingredient Choices

Many Western anti-aging products rely on highly potent actives such as retinoids, glycolic acid, and ascorbic acid. While effective, these ingredients can be sensitizing and drying for many people—especially those with thinner or more reactive skin.

Skincare science has evolved. Today, it is no longer necessary to compromise the skin barrier to achieve visible results. We deliberately choose gentler, science-backed alternatives. For example, our Anti-Aging Cream contains a study-backed 0.5% concentration of bakuchiol, shown to deliver benefits comparable to retinol—with significantly less irritation and dryness.

Brand Tone & Personality What's your brand tone of voice and style? Our Style and Voice  Regelica’s voice is premium, educational, and empowering.  Our slogan, “You are powerful enough to be gentle,” defines both our product philosophy and our women-empowerment messaging. It reflects a modern approach to skincare: effective without aggression, results-driven without unnecessary irritation.  Tone & Messaging Pillars  - Backed by research, not hype - Thoughtfully formulated with clinically studied ingredients - Designed for sensitive and aging skin - Multi-tasking formulas for busy lifestyles - Effective, not aggressive - Supports skin longevity, resilience, and barrier health  Each formula is developed in leading Korean laboratories and refined for all skin types, with particular care for sensitive and aging skin—because true efficacy should never come at the cost of comfort.  Visual Identity:   Our visual language mirrors this philosophy:  Dark navy for depth, intelligence, and longevity  Silver and gold accents for premium science and timeless luxury  Distinctive, alluminum packaging that feels high-tech and trustworthy (attracts attention whith its squeezed shape)  Together, our words and visuals communicate a single message: powerful skincare can be gentle, and gentleness is a form of strength.

Target Customer: Women, 40+, often going through menopause or perimenopause

Positioning & Competitors Why do customers choose you over competitors? Truly effective — no hype or fluff

Better results than other brands : longer-lasting hydration and visibly plumper skin

Works for sensitive skin

Better value: a larger size (60 ml vs. the standard 30 ml)

Retinol alternative: ideal for those who can’t tolerate retinoids;

Barrier-supporting: can be used alongside retinoids to help calm and soothe the skin

Day & night use: safe and effective for both morning and evening, unlike retinoids

What are your top 3-5 USPs?

  1. Distinctive packaging – the wrinkled aluminum tube immediately draws attention and is perceived as trustworthy, pharmacy-style packaging
  2. High-performing content – UGC and influencer endorsements perform best, with a strong focus on our ingredient portfolio 3.Potent yet gentle ingredients in science backed concentrations (main ingredients' concentration trasparently displayed on the packaging)
  3. Korean skincare, designed for Western skin – rooted in K-beauty science but formulated for Western skin types
  4. Founder-led storytelling – authentic founder content makes the brand relatable and builds trust

Who are your top 3 Amazon competitors? What do they do well? What’s your edge? [2:23 PM]https://www.amazon.com/Caudalie-Resveratrol-Alternative-Cashmere-Moisturizer/dp/B0CNL1YFJH/ref=sr_1_10?crid=K6LRPI6KDFYP&dib=eyJ2IjoiMSJ9.Y2SzC59IImPRo-3d3-IWVd2dDx7Zd7sMftaHAgmOKgCLa-CvqUk58GjrNlGAuTJC-i9ueBOfwqsLJWsUfzB783Zvbjw5e9RXaxTBpuS4gqozYMRP1P4EqufORs9HjKy1ex-O3J-8LeatpffCjFiEBjMfaR3bHMPMeT9RnhfcUPeNuEEjE1OnfV52wZEX-D6KHV4qTjiS4BEYfSCIrMDdgEW85V6pUEeKYix_f8vWPFZlqR7sXSVycA79bRgM1A0e-XeYsBvWHc6jhGPwKs_HZYWElXA5-5Nlxe4XNORQtck.WDuzKB9N2Z57H18KvW5utVRoxvKx8CASJ8w5IDDHp4E&dib_tag=se&keywords=caudalie&qid=1770686770&s=beauty&sprefix=caudalie%2Cbeauty%2C192&sr=1-10&th=1

https://www.amazon.com/ELEMIS-Pro-Collagen-Marine-Cream-SPF/dp/B07BMBQG73/ref=sr_1_1?crid=3TMKPRP821IMB&dib=eyJ2IjoiMSJ9.ZSRo3EPH6nrYEMPc_jXVnyvu2gZZibjbg7omel5UbGGg48wK1J6jwasoxsN_TsrJDIDGhVD6YLrRjBw6sIsOd1hJp8BduA0qfD-0UJMVQIVBD9aOvNzPFUH7NVGvBPE7JSe7IhYdfCWkw7CnjmilRyItRSNy_NXpGKmMsGKd2bk98F2UqL026X5b_f_lsqsHE4QeJ78P72PPA407LYjOQyLv00yAJOa8pssMyU1aNS24XtCHSB-D649JewACGitxOYbT63BnkBBOXBlDvG4qKZYZ45xWKmzAVMt2W0_AeLg.Q2SD-MuZ1v2K40ekzwweBhjuGUkrG95s3UW19tyatLs&dib_tag=se&keywords=elemis&qid=1770686794&s=beauty&sprefix=elemis%2Cbeauty%2C189&sr=1-1&th=1

What they do well: these are big brands with big budgets, and their before-and-after photos are highly convincing. Our edge: we are an indie brand that feels more innovative, relatable, and close to our community

Copywriting Hook Insight What's your product's elevator pitch? Regelica Bakuchiol + Niacinamide Anti-Aging Cream is a premium Korean anti-aging cream designed for thinning skin that wants visible results without irritation.  More than a simple moisturizer, it works across multiple layers of the skin: it visibly supports collagen at the dermal level with a potent yet gentle retinol alternative—0.5% bakuchiol; helps prevent transepidermal water loss with nutrient-rich seaweed extracts; and reinforces the skin barrier with five ceramides and 2% niacinamide.  Gentle enough for sensitive, pre- and menopausal skin, it can be used morning and night—even alongside retinoids—for skin that looks plumper, more hydrated, and visibly younger

Creative Direction Do you have a visual direction in mind?  We’d love to combine simple, premium, sleek product infographics with relatable, realistic model imagery. Here’s an example of sleek infographics: https://www.amazon.com/dp/B0DBJ8HF86/ref=sspa_dk_detail_1?psc=1&pd_rd_i=B0DBJ8HF86&pd_rd_w=6q7Xr&content-id=amzn1.sym.e1bd46f6-106d-4001-8a1f-c5226d6c67ac&pf_rd_p=e1bd46f6-106d-4001-8a1f-c5226d6c67ac&pf_rd_r=EE37F3KA1Z7P6RFD96N8&pd_rd_wg=xN763&pd_rd_r=7b84f0fa-0434-4038-a491-d4ce519e7059&s=beauty&sp_csd=d2lkZ2V0TmFtZT1zcF9kZXRhaWxfdGhlbWF0aWM

and here’s an example of a UGC-style model image (at the end of the page) https://www.amazon.com/FIÈRA-MoistureWiser-Advanced-Anti-Aging-Moisturizer/dp/B0DWV8RDXS/ref=sr_1_2_sspa?crid=114O9JYOJJSBL&dib=eyJ2IjoiMSJ9.3wuuqUa6v0s3uqkX3s39zsFHxnKnUsDB_1nWsmHCz107HaXzno4wdye-p-pZcnn9OAKaqqj9v74gveYm1RSgyGvsJ0XYt83mXxqoUTKehEGP7gScvHklH6hGVM8ZV9KWydIQv0qiPhqLSVW7Vxym522I4a8Sude8axpCeDyBKMK4XNbISrstEYAwwBH89Q7fVTjwtj0y8BMtCGkbfMPZRuEqM-CNct0wnWrDqcV9gdeikFZXefbI9KL-SP78YDdX4INCHfnFxVVbPwG0n4KWLErsOqD7-cffQ6nLPfirkbM.XX8wxV7KIFq6tNj8LNOYeTACsnJ4eKOGklpcDM33Pec&dib_tag=se&keywords=anti-aging&qid=1770687105&rdc=1&sprefix=anti-aging%2Caps%2C206&sr=8-2-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&th=1

Are there any non-negotiables that must be included in your creative work?

Are there any elements you absolutely do not want to see in your creative? s

If you purchased Storefront Design; what layout/brands/stores inspire you? s

Design Assets & Links Share your brand assets folder (Dropbox/Google Drive) Product images & videos: https://disk.yandex.ru/d/C8eMpmrW2C7mFQ UGC style photos & founder photos: https://drive.google.com/drive/u/0/folders/1Uun9xsBpER2aZcXgV4InEE7oPRAQQKeM

Social/media links we should see (Instagram, YouTube, other brand content) https://www.instagram.com/regelica_skincare/

Anything else we should know? [2:23 PM]We have YouTube influencer content that performed really well. Would it be helpful to get authorization from the influencers to reuse it as UGC videos on our page, and to create static images featuring quotes from them? https://www.instagram.com/p/DT50vUYD97z/

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